Search Engine Optimisation2024-05-23T11:29:14+01:00

Affordable SEO, Search Engine Optimisation in Kent

At Ginger Pixels, we offer SEO plans designed to deliver affordable solutions with exceptional results. Our commitment to great customer support ensures that you have dedicated assistance every step of the way. With our proven strategies and attention to detail, we strive to achieve fantastic outcomes for your business.

Whether you’re a small local business or a larger enterprise, our SEO plans are tailored to suit your needs and budget, helping you reach your digital goals effectively and efficiently.

With Ginger Pixels, expect affordability, outstanding customer service, and impressive results that drive your online success.

LOCAL SEO

£99

per month

Perfect for local businesses aiming to enhance their visibility on Google search results for their services.

What’s Included
  • Consultation and Strategy

  • Web Site Audit

  • Google Analytics Setup

  • Google Search Console Set-Up

  • Google Business Profile

  • Keyword Research and Analysis

  • Website Content Review

  • Scanability Test

  • On-Page Optimisation

  • Title Tags & Meta Descriptions

  • Image Optimisation

  • Content Creation

  • Duplicate Content Analysis

  • Optimised Website Menu

  • Internal Links Audit

  • Anchor Text Diversity

  • Initial External Link Analysis

  • Link Building

  • Social Media Platform Links

  • Location-based Keywords and Map

  • Technical SEO

  • Website Sitemap

  • XML Sitemap Creation & Submission

  • Site Speed Test

  • 404 Error Page Test

  • Website Usability Testing

  • Contact CTA Improvements

  • Conversion Rate Optimisation

  • Competitor Analysis

  • Algorithm Update Monitoring

  • Performance Monitoring

  • Monthly Report

SEO plan can be cancelled at any time.

BUSINESS BOOST

£295

per month

Ideal for businesses aiming to boost their visibility across multiple counties or nationwide.

What’s Included
  • Consultation and Strategy

  • Web Site Audit

  • Google Analytics Setup

  • Google Search Console Set-Up

  • Google Business Profile

  • Keyword Research and Analysis

  • Website Content Review

  • Scanability Test

  • On-Page Optimisation

  • Title Tags & Meta Descriptions

  • Image Optimisation

  • Content Creation

  • Duplicate Content Analysis

  • Optimised Website Menu

  • Internal Links Audit

  • Anchor Text Diversity

  • Initial External Link Analysis

  • Link Building

  • Social Media Platform Links

  • Location-based Keywords and Map

  • Technical SEO

  • Website Sitemap

  • XML Sitemap Creation & Submission

  • Site Speed Test

  • 404 Error Page Test

  • Website Usability Testing

  • Contact CTA Improvements

  • Conversion Rate Optimisation

  • Competitor Analysis

  • Algorithm Update Monitoring

  • Performance Monitoring

  • Monthly Report

SEO plan can be cancelled at any time.

E-COMMERCE

£499

per month

Ideal for online stores seeking to enhance their visibility within the search results and increase sales.

What’s Included
  • Consultation and Strategy

  • Web Site Audit

  • Google Analytics Setup

  • Google Search Console Set-Up

  • Google Business Profile

  • Keyword Research and Analysis

  • Website Content Review

  • Scanability Test

  • On-Page Optimisation

  • Title Tags & Meta Descriptions

  • Image Optimisation

  • Content Creation

  • Duplicate Content Analysis

  • Optimised Website Menu

  • Internal Links Audit

  • Anchor Text Diversity

  • Initial External Link Analysis

  • Link Building

  • Social Media Platform Links

  • Location-based Keywords and Map

  • Technical SEO

  • Website Sitemap

  • XML Sitemap Creation & Submission

  • Site Speed Test

  • 404 Error Page Test

  • Website Usability Testing

  • Contact CTA Improvements

  • Conversion Rate Optimisation

  • Competitor Analysis

  • Algorithm Update Monitoring

  • Performance Monitoring

  • Monthly Report

SEO plan can be cancelled at any time.

At Ginger Pixels, transparency isn’t just a buzzword – it’s our promise to you. We’re here to break down the complexities of SEO, keep you informed every step of the way, and ultimately help you achieve your online goals.

Consultation and Strategy: We offer personalised consultations to understand your business needs and develop a tailored SEO strategy.

Web Site Audit: A comprehensive review of your website’s current performance, identifying areas for improvement and optimisation.

Google Analytics Setup: Implementing Google Analytics to track website traffic, user behavior, and other important metrics.

Google Search Console Set-Up: Setting up Google Search Console to monitor website performance, troubleshoot issues, and optimise search visibility.

Google Business Profile: Optimising your Google Business Profile to enhance local search visibility and attract more customers.

Keyword Research and Analysis: Identifying relevant keywords for your business niche and analysing their search volume, competition, and potential.

Website Content Review: Evaluating your website content for quality, relevance, and SEO effectiveness.

On-Page Optimisation: Optimising individual web pages to improve their search engine rankings and attract more organic traffic.

Title Tags & Meta Descriptions: Crafting compelling title tags and meta descriptions to enhance click-through rates and improve search visibility.

Image Optimisation: Enhancing images on your website for faster loading times and Alt tag (provides a text alternative to describe the content of an image) optimisation ensures accessibility and boosts SEO.

Scanability: The ease with which users can quickly scan and understand the content of a webpage. It involves using clear headings, bullet points, and concise paragraphs to make information easily digestible for users who may be skimming through the content rather than reading it in detail.

Location-based Keywords and Map: Incorporating location-based keywords and a map on your website helps improve local search visibility. By strategically integrating keywords that reflect your business’s location and embedding a map showing your physical address, you can enhance your website’s relevance for local searches and make it easier for potential customers to find your business.

Contact CTA: A Contact Call-to-Action (CTA) prompts visitors to take action by contacting your business. This could include a button or link inviting users to call, email, or fill out a contact form. A well-placed and compelling contact CTA encourages user engagement and facilitates communication between your business and potential customers.

Anchor Text Diversity: Anchor text diversity refers to using a variety of descriptive and relevant text for hyperlinks within your content. Instead of using the same anchor text repeatedly, diversifying anchor text helps improve user experience and SEO. It also allows search engines to better understand the context of linked pages.

Social Media Platform Links: Including links to your social media profiles on your website allows visitors to connect with your business across various platforms. These links can be placed in the header, footer, or within the content. By linking to social media, you encourage engagement and expand your online presence.

Optimised Website Menu: An optimised website menu provides clear and intuitive navigation for users to easily find the information they’re looking for. It should be well-organized, with logical categories and subcategories, and may include dropdown menus for deeper navigation. An optimised menu improves user experience and helps search engines understand the structure of your site.

404 Error Page Test: A 404 error page is displayed when a user attempts to access a page that doesn’t exist on your website. It’s important to customise your 404 error page to provide helpful information, such as suggesting navigation options or providing a search bar. A well-designed 404 page can prevent users from abandoning your site and help them find the content they’re looking for.

Site Speed Test: A site speed test evaluates how quickly your website loads and identifies areas for improvement. Fast-loading websites provide a better user experience, reduce bounce rates, and may rank higher in search engine results. By regularly testing and optimising your site’s speed, you can ensure optimal performance for visitors.

Content Creation: Developing high-quality, SEO-friendly content that resonates with your target audience and drives engagement.

Duplicate Content Analysis: Identifying and resolving duplicate content issues that could harm your website’s search rankings.

Internal Links Audit: An internal links audit is a process of evaluating and optimising the internal linking structure within a website.

Initial External Link Analysis: Evaluating your website’s backlink profile to identify strengths, weaknesses, and opportunities for improvement.

Link Building: Attracting high-quality backlinks from relative and authoritative websites to improve your website’s authority and search rankings.

Technical SEO: Addressing technical aspects of your website to ensure it is optimised for search engines and user experience.

Website Sitemap: Creating and maintaining a sitemap to help search engines crawl and index your website more efficiently.

XML Sitemap Submission: Generating an XML sitemap and submitting it to search engines for better crawling and indexing.

Website Usability Testing: Conducting tests to ensure that your website is user-friendly and provides a positive experience for visitors.

Conversion Rate Optimisation: Improving the percentage of website visitors who take desired actions, such as making a purchase or filling out a form.

Competitor Analysis: Analysing competitors’ strategies and performance to identify opportunities and stay ahead in the market.

Algorithm Update Monitoring: Keeping track of search engine algorithm updates and adjusting your SEO strategy accordingly.

Performance Monitoring: Monitoring website performance metrics to track progress and identify areas for improvement.

Monthly Report: Providing detailed reports on SEO performance, including key metrics, accomplishments, and next steps.

Terms and conditions

While Ginger Pixels is committed to diligently optimising the website to enhance its overall search engine optimisation (SEO) health, it is important to note that we do not have direct control over search engine algorithms or results. We will employ best practices and industry-standard techniques to improve the website’s visibility and performance on search engines. However, Ginger Pixels cannot guarantee specific outcomes or be held accountable for any positive or negative changes in current search engine rankings. Search engine algorithms are dynamic and can change, affecting rankings despite our efforts. We will continuously monitor and adapt our strategies to align with evolving SEO trends, but ultimate control lies with the search engines. By engaging our SEO services, you acknowledge and understand that while we strive for optimal results, we cannot guarantee specific rankings, and any changes in search engine rankings are beyond our direct influence. Clients engaging our SEO services acknowledge and understand that fluctuations in search engine rankings are inherent and may occur due to various factors beyond our control. By choosing our services, you agree that Ginger Pixels is not financially responsible for any consequences arising from shifts in search engine results, and any decisions or investments based on SEO outcomes are at the client’s own risk.

FAQ’s

Answer: At Ginger Pixels, we like to think of SEO as the secret sauce for making your website shine online! SEO, or Search Engine Optimisation, helps improve your site’s visibility on search engines like Google. By tweaking your website’s content, structure, and technical bits, we can help you climb the search results ladder. Higher rankings mean more visitors, more leads, and more business growth for you!

Answer: SEO isn’t an overnight magic trick; it’s more like planting a garden. You’ll need a bit of patience, but the results are worth it! Typically, you might start to see some improvements within 3 to 6 months. However, for really juicy results, it often takes around 6 to 12 months. It all depends on your industry, your current website status, and the strategies we implement together.

Answer: Keywords are the words and phrases people type into search engines when looking for information. Think of them as the bridge between what people are searching for and the content on your website. By sprinkling the right keywords throughout your site, we help search engines understand what your content is about. This boosts your chances of popping up in search results when potential customers are looking for services like yours.

Answer: Great question! On-page SEO involves optimising elements on your own website—like content, keywords, meta tags, and internal links. Off-page SEO, on the other hand, includes activities outside your website, such as building backlinks, social media engagement, and influencer partnerships. Both are essential pieces of the SEO puzzle, and we’re here to help you put them together!

Answer: Backlinks are like gold stars from other websites that point to your site. They tell search engines that your content is valuable and trustworthy. When high-quality, reputable sites link to yours, it boosts your website’s authority and can significantly improve your search engine rankings. Think of backlinks as a big thumbs-up from the internet community!

Answer: At Ginger Pixels, we dive deep into the keyword ocean to find the hidden treasures that will bring you the best results! We research what your potential customers are searching for, analyze your competition, and identify the keywords that will give you the edge. Our goal is to select keywords that are relevant, have good search volume, and aren’t too competitive, so your website can stand out and attract more visitors.

Answer: Think of meta tags as little snippets of code that give search engines a summary of your page’s content. They’re like the blurb on the back of a book! Meta tags include the title tag and meta description, which help search engines understand what your page is about. They also appear in search results, so they need to be catchy and informative to entice people to click on your site. At Ginger Pixels, we craft meta tags that not only boost your SEO but also draw in more visitors.

Answer: Absolutely! While social media itself doesn’t directly impact your SEO rankings, it plays a crucial supporting role. Sharing your content on social media platforms increases its visibility, driving more traffic to your site. The more your content is shared and engaged with, the more likely it is to earn backlinks from other websites. At Ginger Pixels, we help you create a buzz on social media that complements your SEO efforts and brings more eyeballs to your content.

Answer: Local SEO is all about making your business shine in your local community. If you have a brick-and-mortar store or offer local services, local SEO helps you appear in search results when people nearby are looking for what you offer. This includes optimising your Google My Business profile, gathering local reviews, and using location-specific keywords. At Ginger Pixels, we make sure your business gets noticed by the folks right in your neighbourhood!

Answer: Great question! At Ginger Pixels, we believe in keeping you in the loop with clear and comprehensive reports. We track key metrics like organic traffic, keyword rankings, and conversion rates to see how your SEO strategy is performing. We also use tools like Google Analytics and Google Search Console to monitor your progress. If something’s not working, we’ll tweak our approach to ensure you’re always moving forward. Your success is our success!

Answer: A site audit is like a health check-up for your website. It helps us identify any issues that might be holding your site back from ranking higher on search engines. At Ginger Pixels, we perform a thorough site audit to check for technical glitches, broken links, slow loading times, and other factors that impact your SEO. By fixing these issues, we ensure your site is in top shape to climb the search rankings and attract more visitors.

Answer: In today’s mobile-first world, having a mobile-friendly website is crucial for SEO. Search engines like Google prioritise websites that look and function well on mobile devices. If your site isn’t mobile-friendly, you could be missing out on a huge chunk of potential traffic. At Ginger Pixels, we optimise your website to ensure it’s responsive and user-friendly on all devices, giving you a competitive edge and keeping your visitors happy.

Answer: Content marketing involves creating and sharing valuable, relevant content to attract and engage your target audience. It’s a key part of SEO because high-quality content helps you rank higher in search results and drives organic traffic to your site. At Ginger Pixels, we craft compelling content that not only resonates with your audience but also aligns with your SEO strategy, boosting your visibility and authority online.

Answer: Regularly updating your website’s content keeps it fresh and relevant, which search engines love! New and updated content signals that your site is active and provides current information, helping you maintain and improve your search rankings. At Ginger Pixels, we recommend a consistent content schedule, whether it’s blogging weekly, updating service pages monthly, or adding new case studies and testimonials regularly.

Answer: Alt tags are text descriptions for images on your website. They help search engines understand the content of your images since search engines can’t “see” images like humans do. Alt tags also improve accessibility for users with visual impairments. By adding descriptive alt tags to your images, you can boost your SEO and make your site more inclusive. At Ginger Pixels, we ensure all your images have optimised alt tags, enhancing your site’s searchability and user experience.

We’re here to help you navigate the world of SEO with ease. Here’s a handy list of common SEO terms you should know:

Keywords
These are the specific words and phrases that people type into search engines. Think of them as the bridge between what people are searching for and your content.

SERPs (Search Engine Results Pages)
These are the pages you see when you type a query into a search engine. Our goal is to get your site to the top!

Meta Tags
Little snippets of text that describe your page’s content. They don’t appear on the page itself but in the page’s code, helping search engines understand what your page is about.

Backlinks
Links from other websites that point to your site. They’re like votes of confidence, telling search engines your site is credible and valuable.

On-Page SEO
The practice of optimising individual web pages to rank higher and earn more relevant traffic. This includes things like keyword placement, meta tags, and internal links.

Off-Page SEO
Involves actions taken outside your own website to improve its search engine rankings, focusing on building your site’s reputation and authority. Key strategies include acquiring high-quality backlinks, collaborating with influencers, media coverage and creating shareable content.

Alt Text (Alternative Text)
Descriptions of images in the HTML code, making sure search engines know what your images are about.

Anchor Text
The clickable text in a hyperlink, important for both user experience and SEO.

Keyword Density
How often a keyword appears on a page compared to the total number of words. It’s all about finding the right balance.

Organic Search
The natural, unpaid search results. Our aim is to boost your visibility here without the need for ads.

PPC (Pay-Per-Click)
An advertising model where you pay each time someone clicks on your ad. It’s a way to drive traffic quickly.

CTR (Click-Through Rate)
The percentage of people who click on your link out of the total who view it. Higher CTR means your links are enticing!

Bounce Rate
The percentage of visitors who leave your site after viewing just one page. We want to keep this low by making your content engaging.

Domain Authority
A score that predicts how well your site will rank on search engines. It’s influenced by factors like the quality of your content and backlinks.

Page Authority
Similar to domain authority but focused on the ranking strength of individual pages.

LSI (Latent Semantic Indexing) Keywords
Keywords that are related to your main keyword, helping search engines understand your content’s context.

Schema Markup
A type of microdata that creates enhanced descriptions (rich snippets) which appear in search results, making your site more attractive.

Canonical URL
The preferred URL for a set of duplicate pages. This helps prevent confusion for search engines.

Sitemap
A file where you provide information about the pages, videos, and other files on your site, and their relationships. It helps search engines crawl your site more effectively.

Robots.txt
A text file that instructs web robots (like search engines) on how to crawl pages on your website.

Crawling
The process by which search engines discover new and updated pages to add to their index.

Indexing
Adding web pages into a search engine’s database. Think of it as getting your pages filed away so they can be found later.

SEO Audit
A thorough evaluation of your website to ensure it’s search engine friendly. We’ll check everything from keywords to technical issues.

Title Tag
An HTML element that specifies the title of a web page. It’s crucial for both usability and SEO.

Internal Linking
Linking one page of your website to another. It helps users and search engines navigate your site.

Duplicate Content
Blocks of content that appear in more than one place on the web. This can confuse search engines, so we aim to avoid it.

Mobile Optimisation
Ensuring your website performs well on mobile devices. With so many people browsing on their phones, this is key!

User Experience (UX)
The overall experience a user has with your website. Good UX can boost engagement and, in turn, improve your SEO.

We at Ginger Pixels are here to make SEO simple and effective for you. Let’s boost your online presence together!

At Ginger Pixels, your friendly SEO agency based in Kent, we understand the importance of selecting the right keywords for your website. It’s not just about ranking for your own business brand; it’s about generating traffic through organic search by targeting the right keywords that potential customers are using.

Example:

Beyond ranking for “Ginger Pixels,” we aim to attract visitors who are looking for specific services we offer. For instance, instead of just focusing on our brand name, we use targeted keywords such as:

SEO Agency Kent
SEO Consultant Kent
SEO Expert Kent
SEO Specialist Kent
SEO Company Kent
SEO Services Kent
SEO Support Kent

By optimising our website for these keywords, we ensure that when someone searches for SEO services in Kent, they find us. This strategy helps us reach a broader audience who may not know our brand but are looking for the services we provide. It’s this targeted approach that drives relevant traffic to our site, ultimately leading to more inquiries and conversions.

So, choosing the right keywords goes beyond just your business name. It’s about understanding what potential customers are searching for and ensuring your website appears in those search results. This way, you attract the right audience and grow your business effectively.

We offer a FREE no obligation SEO audit and a follow up call that will include recommendations on how to get your website to appear higher up within the search results.

Simply complete the contact form below or call us on
07887 508938.

    What Our Clients Say

    Chris is an absolute professional who is talented and provides first class customer service ! Effective listening in order to deliver creative and effective services. A fabulous re build of our website ! Recommend Chris !

    Karen Daly - Gherabi - Managing Director, The Springboard Consultancy

    Ginger pixels have managed my ppc and seo for over a year now and this has helped me grow my online visability enormously leading to severeal comissions for my work. I would recommend you give them a call if you think you’re not getting enough from your existing online marketing.

    Neil Thomas - Bespoke Kentish Furniture Maker, The Little Woodshed

    Chris is without doubt the hardest working and genuinely nice marketeer I’ve ever had the pleasure of working with. The continued success of Ginger Pixels is testament to his refreshingly honest approach to client management and his broad range of digital media skills. I’ve worked with Chris on and off for the past 10 years and am yet to see a project where he was unable to demonstrate the value added by his involvement with the project.

    Nick Stiles - Senior Operations Manager, Royal Mail

    I was introduced to Chris through a mutual contact and found him instantly approachable, helpful and straightforward. He is incredibly easy to work with and doesn’t use any of the usual baffling “lingo” of tech web developers, instead spending time with the client using real life comparisons and useful analogies to explain why we are developing their site a certain way. His subscription business model is refreshing and easier for SMEs to work with. We have now worked successfully on a mix of four UK & international projects together and I look forward to there being more in the future!

    Becky Walsh - Marketing Consultant

    At Eurotech we all love Ginger Pixels……. in the past we have used so many so-called professionals and without any success. When we appointed Ginger Pixels, their main man Chris responded well to our needs and re-designed our website, making our company look so professional online. Their owner, Chris Corfield is such an engaging person and is both pro-active with ideas, but will also listen to your ideas to create the perfect marketing solution. Without a doubt, Ginger Pixels has greatly helped the success of our company, Eurotech Security Systems Ltd.

    Peter J Alligan - Managing Director, Eurotech Security Systems

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