How Much Do Google Ads Consultants Charge in the UK

By Chris, Founder of Ginger Pixels – Your Trusted Google Ads Agency in Kent

In today’s fast-paced digital world, it’s no secret that online visibility is key to business success. As the founder of Ginger Pixels, a Whitstable-based Google Ads agency in Kent, I’m here to share my knowledge and insights about Google Ads consultancy fees in the UK, and why you should consider our professional services to give your business a competitive edge.

In the UK, the cost of hiring a Google Ads consultant can vary significantly depending on several factors, including the consultant’s level of expertise, the scope of your advertising campaign, and the specific services you require. Google Ads consultancy fees can be categorised into initial setup costs and ongoing management fees.

The initial setup cost typically covers the creation of your Google Ads account, keyword research, ad creation, and campaign configuration. These costs can range from a few hundred pounds to over a thousand pounds, depending on the complexity of your campaign and the experience of the consultant. This is a one-time fee and is essential to lay a strong foundation for your advertising efforts.

Additionally, there are ongoing management fees for Google Ads consultancy services. These monthly fees generally cover account optimisation, ad performance monitoring, and making necessary adjustments to improve the effectiveness of your campaigns. In the UK, these monthly fees can start low and go up depending on the scale of your advertising needs and the level of support you require. It’s essential to choose a consultant, freelancer or agency that aligns with your budget while providing the expertise needed to achieve your advertising goals.

Some Google Ads consultants in the UK may adopt a different pricing structure by working on a percentage of the overall advertising spend. This model can be attractive to businesses with substantial advertising budgets. In such cases, the consultant’s fee is a percentage of the total ad spend, typically ranging from around 10% to 20%. While this approach ties the consultant’s compensation to the success of the campaign, it’s crucial to ensure transparency and clarity regarding fees, as high advertising spend can lead to higher consultant fees. It’s essential to discuss and negotiate the terms upfront and choose a model that aligns with your specific business goals and budget, whether it’s a flat fee structure or a percentage-based arrangement.

Type of Service Hourly Rate Range
Google Ads Consultant £50 – £150
Google Ads Freelancer £35 – £120
Google Ads Agency £80 – £200+
Ginger Pixels £49

To uncover the distinctions between a Google Ads consultant, freelancer, and agency, we invite you to explore our in-depth article. Just click here to gain a comprehensive understanding of which option best suits your needs.

The Power of Google Advertising

The internet has transformed the way we shop, search for information, and discover new services. When potential customers are looking for products or services, they often turn to search engines like Google. If your business isn’t visible in these search results, you’re missing out on valuable opportunities.

Google Ads is a powerful tool that enables you to showcase your business at the top of search results, ensuring that your products and services are easily discoverable by potential customers. It’s a cost-effective way to reach your target audience, but it requires expert knowledge to make the most of your advertising budget.

Why Choose Ginger Pixels

Here at Ginger Pixels, we understand the unique challenges and opportunities that come with online advertising. Our mission is to help businesses of all sizes harness the potential of Google Ads without breaking the bank.

  • Affordable Pricing: We offer competitive pricing with an initial setup fee of just £199 and ongoing account optimisation and support for as low as £49 per month. This means that you can have a professional Google Ads campaign running without straining your budget.
  • Value for Money: Compared to other industry providers, Ginger Pixels offers an exceptional deal. Our pricing ensures that businesses with varying budgets can benefit from expert Google Ads setup and management.
  • Decades of Experience: With over 20 years of experience in crafting Google advertising campaigns, you can trust that your business is in capable hands with Ginger Pixels. We’ve helped numerous businesses achieve their online advertising goals.
  • Monthly Reporting: We keep our clients in the loop by providing monthly reports to track the progress of their campaigns. This ensures that your advertising efforts are moving in the right direction, and we’re always ready to make adjustments to improve results.

When to Make the Switch to Ginger Pixels

If you’re experiencing any of the following issues with your current Google Ads provider, it might be time to consider Ginger Pixels:

  • Inadequate Visibility: Your ads aren’t showing up prominently in search results, causing you to miss out on potential customers.
  • High Costs: Your current provider is charging exorbitant fees for setup and management, eating into your advertising budget.
  • Lack of Results: Your campaigns are not delivering the expected return on investment, and you’re unsure of what’s going wrong.
  • Limited Communication: You’re not receiving the support, updates, and reports you need to make informed decisions about your advertising strategy.

Our Goal: Sustainable and Affordable Marketing Relationships

At Ginger Pixels, our ultimate goal is to build sustainable and affordable marketing relationships with our clients. We’re not just an agency; we’re your partners in success. We’re dedicated to helping your business thrive online by offering cost-effective, expert Google Ads services tailored to your specific needs.

In conclusion, if you’re looking for a knowledgeable and affordable Google Ads Agency in the UK, Ginger Pixels is here to support your online advertising efforts. Don’t miss out on the opportunities the digital world has to offer – contact us today and let us help you achieve your online advertising goals. Your success is our success!

By Chris Corfield, Founder of Ginger Pixels – Your Trusted Google Ads Agency in Kent