The difference between a Google ads consultant, freelancer and agency

The difference between a Google Ads consultant, freelancer and agency

In the realm of Google Ads, businesses have various options for seeking professional support, each with its unique characteristics and advantages. Google Ads consultants, freelancers, and agencies represent distinct paths for companies aiming to enhance their online advertising efforts.

A Google Ads consultant is typically a solitary expert who provides personalised, one-on-one guidance. These consultants often have extensive experience and knowledge in digital marketing, offering tailored advice, strategy development, and ongoing support. Companies may opt for a consultant when they require specialised insights, a hands-on approach, and a more cost-effective solution. Working with a consultant is akin to having a dedicated, expert advisor who can fine-tune ad campaigns, analyse data, and provide valuable recommendations to improve ROI.

Google Ads freelancers, on the other hand, are independent professionals who offer a wide range of services, from ad campaign setup and management to keyword research and ad copywriting. Freelancers provide flexibility, often charging on a project or hourly basis, making them an attractive choice for businesses with varying needs. Their approach is more independent than consultants, and they may be best suited for smaller businesses or short-term projects. Freelancers can be cost-effective and agile, but their depth of expertise and ability to scale with larger campaigns may vary.

Google Ads agencies, by contrast, are full-service teams or companies with a dedicated staff of specialists. They offer a comprehensive range of services, including strategy development, campaign management, analytics, and creative content creation. Agencies are well-suited to businesses seeking a one-stop solution for their online advertising needs, especially those with complex campaigns and a substantial budget. While they tend to be more costly than consultants or freelancers, agencies provide a level of expertise, scalability, and diversified skill sets that can benefit larger enterprises looking for robust and consistent support.

How Much Do Google Ads Consultants Charge in the UK

Type of Service Hourly Rate Range
Google Ads Consultant £50 – £150
Google Ads Freelancer £35 – £120
Google Ads Agency £80 – £200+
Ginger Pixels £49

In summary, Google Ads consultants, freelancers, and agencies each present distinct advantages and are ideal for different scenarios. The choice between them hinges on factors like budget, the complexity of your campaigns, and your desire for personalised or comprehensive support. Understanding the nuances of these options is crucial in determining the best fit for your unique digital marketing needs.

If you’re looking for a highly skilled and affordable Google Ads Agency in the UK, Ginger Pixels is here to support your online advertising goals.

By Chris Corfield, Founder of Ginger Pixels – Your Trusted Google Ads Agency in Kent